New branding that champions creative collaboration.
Interiio is a young startup that connects interior designers and property owners online, with a mission to turn imagination into reality for less. The founders’ vision is to elevate the standards of the interior design and renovation industry in Singapore by creating a digital environment of creative collaboration, partnership, and honest competent services.
CHALLENGE
To create a fresh new identity that reflected its collaborative mission that aligned with their inclusive character and future vision.
SOLUTION
A strong identity based around the concept of creative connections. The startup is a contemporary entity that embraces a professional yet playful aesthetic.
SERVICES
Brand Development, Logo Design
Design Concept: The Interiio logo represents creativity at play and collaborative communication. The logo is made up of two core elements: the symbol and the wordmark. The symbol is a playful combination of shapes evoking the culture of design services – the connection between the strength of communication and the flow of ideas. The wordmark is based on a modern typeface that has the rhythm of circular shapes and curves. The double “ii”s are abstractly fashioned to mimic two people facing each other and having a conversation or an exchange of ideas. Together, they signify a touchpoint and a connection.
Dynamic Logo Lockups: The client envisioned various contexts and different uses for the new brand identity, and so we developed multiple variations of the logo while still keeping the design concept intact.
We then applied the new brand identity to a complete corporate stationery suite.
Brand Guide: The Interiio brand manual distilled the essence of the startup, their values and their tone of voice in all communications. It coordinates the visual brand identity across a variety of mediums from presentation slides to website UI components. This handy reference helped maximize the brand usage and ensure a cohesive brand presentation across all of Interiio’s communication items.
