Forging ahead with a robust brand identity.
“Invictus” is the Latin word for “unconquered”. Started in 2017 by Josephus Tan, this law firm is named Invictus Law Corporation. Growing up in a rough neighbourhood, Josephus had a void in his heart and longed to find a sense of belonging somewhere. He was involved in a gang, alcoholism, violence, sex and drugs. At the height of his spiral, his father administered tight slaps onto his face and that became the turning point for Josephus.
Determined to change, he entered a church to pray and made a promise to God that if he could pass law school, he would honour and serve Him for the rest of his life. Keeping that promise till today, “Invictus” refers to an unconquerable faith in God and being unconquered by circumstances.
CHALLENGE
A logo that grabs attention, makes a strong first impression, and fosters brand loyalty.
SOLUTION
Developed a strong branding suite that reflects the founder’s story.
SERVICES
Brand Development, Logo Design
Brand Concept: Invictus Law Corporation was looking for a branding partner to help create a visual representation of who they are. Newly established as a company, they put their trust and confidence in us and we worked tirelessly to communicate the founder’s philosophy using design and brand positioning.
Logo Design: The brand aspired to have a strong presence that is both impressionable and has a recall value. On understanding their inclination of incorporating Feng Shui factors, we indulged in the mammoth task of developing their brand identity starting from designing their logo (incorporating visual styling and colors that align with certain Feng Shui elements) to business stationery and various collaterals, all firmly pronouncing the brand’s mission of being unconquerable in its field.
Brand Guide:
A brand guide, also known as brand standards or brand manual, is an important tool for maintaining brand consistency across different platforms and touchpoints, and ensures that all brand communications are aligned with the brand's values, mission, and goals.
This comprehensive set of guidelines establishes a strong and recognizable identity, builds trust and loyalty among its customers, and differentiate itself from competitors.
