Dishing out the gastronomy brand of East and West.
To call Xin Divine Restaurant “fusion” is an understatement. With more than divine pleasures on the palate, but also on the olfactory front – Xin Divine Restaurant presents modern Chinese cuisine derived from a diversity of culinary techniques. Accentuating the full sensory potential of every dish to ensure that the aroma and flavor are well-executed with style and elegance, Xin Divine Restaurant redefines what it means to be cooking on the boundaries of tradition and innovation. And to round off the gastronomic experience, the restaurant offers a collection of exquisite Chinese teas obtained from obscure purveyors.
CHALLENGE
Create a brand identity that captures the cultural junction of East and West, and of the classical and contemporary.
SOLUTION
A custom logotype that is inspired by classical Chinese motifs, rendered in a contemporary manner.
SERVICES
Brand Development, Logo Design
Logo Design: Inspired by classic Oriental decorative motifs and the tea tray used in Chinese tea artistry, the logo is a reduction of lines and shapes seen in various tea wares. The Chinese character itself bearing the meaning of fragrance and a nod to treasuring origins, is drawn with connecting lines to indicate the continuity of classic and modern.
A secondary motif of ginkgo leaves is chosen for its distinctive fan-shaped leaf and its singular beauty. The ethereal shape symbolizes diverse cultural values and timelessness, both of which are apt representations of the cuisines that Xin Divine Restaurant strives to serve to their treasured clients.
Brand Applications: When our design worked like a charm, the client invited us to take the lead on further the brand touchpoints like signage, staff uniform, serveware, product packaging, and website design.
Brand Guide: It is essential that stakeholders are able to use the brand elements consistently. As such, we created brand guidelines that outline exactly what the Xin Divine brand stands for. Key design elements such as the logo, color scheme, typography, photography style, and other components that make a brand stand out are included.
